He was a 20th century giant and captured the hearts of all with unforgettable stories and fairy tales.Walter Elias Disney is the man we can thank for the development of mass media, which he used as a tool to create and produce films that taught useful life lessons as well as making the happiness of all around the world his priority.
Walt was born in Chicago in 1901, he moved from the city but did eventually head back there later in life to study art. Johnson (n.d.). points out that Walt made unique contributions to mass media in the 1920s by making good use of the then limited technology to create short animated films.Not long after the release of these Walt began working on full length animated films.The characters created and the audience they appealed to differed from other animators which made Walt’s work unique. From the creation of his full length animated films a new family market was reached.
Disney corporations impeccable reputation was first established by the release of Snow White and the seven dwarves in 1937. The original plan Walt had for the film was a budget of $250,000 and to have it finished within 18 months, however it took 5 years to make and cost 1.7 million,by the 1960s the film had made 22 million dollars.Disney films appeal to everyone because they are timeless, Johnson (n.d.). states that even now the release of his earliest movies Snow White and Fantasia (1940) are popular and profitable.During this time full length films became the game to beat people saw how important it was to come up with something new as this was the way to beat what was already in mainstream media states Guestauthor (2011). Walt set the bar for future animators.
In 1954 the television channel ABC were looking to increase ratings and encouraged him to produce one hour shows. Being the innovator and pioneer that he was Walt did just that and produced shows such as The Mickey Mouse Club House and Wonderful world of color.
It was on television that Walt represented himself as the icon of mainstream conservative American values, he was wholesome and looked back to the the past with nostalgia and to the future with hope.He provided a lot of post war Americans with a sense of serenity and ease after the turmoil of WW2.These shows were incredibly successful and promoted Disneyland or a Disney movie, the money made from these shows went to the development of his next idea; theme parks.
The concept of the fairy tale came to life with the opening of t
he theme park Disneyland in Anaheim, California, July 17th 1955. (The only one built under the direct supervision of Walt himself). Disneyland was a fantasy land where Disney characters, restaurants and rides were incorporated. The biggest appeal it had was that you visited the theme park for a week due to the size of it which was so different from anything else at the time.Although Walt aimed his films at the family market, they appealed to many. 240 million people have seen a Disney film and 800 million have read a Disney comic or magazine.The great works of Walt Disney didn’t only affect the developments of new technology in film and TV but also reflected in how people thought by opening up a lot of doors to great opportunities to those who came after him.
He took the world by storm and changed family entertainment forever.He was the first to make full length animated films and did so with critical acclaim and financial success. Not many films that are 30-40 years old can play nationwide in cinemas or sell thousands of copies, Walts works continue 60 years later with Oscar nominated films such as Beauty and the Beast or Aladdin and of recently The Junglebook. Click here to see a list of future Disney live action remakes to come!
Anderson, E. (n.d.). Walt Disney’s impact on entertainment. Retrieved from http://entertainmentguide.local.com/walt-disneys-impact-entertainment-7681.html
Crockett,Z. (2015). How Mickey Mouse evades the public domain. Retrieved from http://priceonomics.com/how-mickey-mouse-evades-the-public-domain/
Crowley,C. (2011). Walt Disney: An American icon. https://pages.shanti.virginia.edu/disneysvisionforamerica/walt-disney-innovater-public-figure/
DeCaro,D. (2011). The ABC-TV deal. Retrieved from http://davelandblog.blogspot.co.nz/2011/12/abc-tv-deal.html
Golden oldies. (2009). Old Mickey Mouse clubhouse intro 1960. Retrieved from https://www.youtube.com/watch?v=x4C_lUy58Rw
Guestauthor. (2011). Walt Disney-How one man changed the world of media. Retrieved from http://www.tech2date.com/walt-disney-how-one-man-changed-the-world-of-media.html
Johnson, P. (1993) Walt Disney and his influence on the mass media. Retrieved from http://www.lib.niu.edu/1993/ihy930354.html
Lee, R. (2015). Small time kid- Disneyland.[weblog post] Retrieved from http://midlifecrisishawaii.com/memories/small-kid-time-disneyland
Ramos, G. (2015). Disney vs Pixar2-Which studio makes the better films
Reddit.com.(n.d.). Disney. Retrieved from https://www.reddit.com/r/disney/comments/22cdxb/the_first_disneyland_admission_ticket_ever_sold/
Whatculture.com. (n.d.). 15 live action remakes Disney are currently developing. Retrieved from http://whatculture.com/film/15-live-action-remakes-disney-are-currently-developing
Wikipedia contributors. (2016). Disneyland. Retrieved from https://en.wikipedia.org/w/index.php?title=Special:CiteThisPage&page=Disneyland&id=719238622